More people are reading The guardian News more than ever; with a 16% increase in page views and 14% increase in browsers from 2016-2017. According to The Guardians' statistics, they reach 24.1 million views monthly, where as The Telegraph reach 23.1 million, The Independent 17.3 and The Times 8. The Guardian also influences 13.6 million views weekly and 4.8 million daily. Additionally, their personal readers completed a survey about their journalism; 87% trust what they read, 84% feels a close connection, 82% believes that it offers them an aspect they can't get anywhere else, and finally 98% states reading their news is time well spent. They typically target a well-educated, relatively young, predominantly male and liberal audience centred around London. 52% of Guardian readers are male, and the average reader is 44.
Online News:
Top Five Stories on The Daily Mail and The Guardian:
Daily Mail:
- PM agrees pact with EU that says Britain will be able to strike trade deals around the world.
- Nurse is stabbed.
- 15 year old daughter advertised her secret party and her house got wrecked.
- Mother and son went missing trying to find her car at a reservoir.
- Key less car can be stolen in 23 seconds.
The Guardian:
- PM agrees pact with EU that says Britain will be able to strike trade deals around the world.
- Illness costs UK £94bn a year, OCED report says.
- Police missed chances to prevent Manchester arena attack.
- Man killed on remote Indian island tried to 'declare Jesus' to tribe.
- US-Israeli man jailed for 10 years over bomb hoax calls.
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Both The Guardian and Daily Mail have the same headline outlining the pact with EU.
Comments:
The Daily Mail:
- 'She is rubbish, both as Home Secretary and PM. Far too timid. We should have cloned Margaret Thatcher.'
- 'Yeah its called World Trade organisation.'
- Mrs May was a Conservative Party activist at the age of 12. Her life has been getting sadder by the day ever since. Give it up Theresa.
- 'Fake news.'
The Guardian:
- 'Weakness is her strength.'
- 'What else have we conceded then?'
Most of the newspapers comments were negative towards Brexit. This is because recently Brexit have been developing issues, and The Prime Minister is 'under fire'; due to wanting to go through a weak deal. Therefore, as a result, hatred from left and ring wing people has sparked; everyone is against Brexit, constantly commenting abusive and opinionated responses towards this article.
Print sales have declined for a number of reasons, for example the internet; it is responsible for the demise of the newspaper industry, due to technology evolving and growing, leaving minimal interest in print newspapers. Additionally, the web has made the advertising market more competitive, which has driven down rates and, in turn, revenues. However, this has been a growing problem over years, not just recently. Television's arrival in the 1950's began the decline, as it brought the news to the consumer faster and in more visual style than newspapers, which is constrained by their physical format and their physical manufacturing and distribution. Nevertheless, despite recognizing this, the internet is not only the main reason; cultures change, as well as lifestyles, work and demographics. Subsequently, newspapers have been forced to cut costs; with labor costs constituting 50% of newspapers expenses and staffing was the first to go. Between 2001 and 2009, daily newspapers reduced overall newsroom staff by 25%, resulting in a fall of journalists and passion in our population.
Faced with these challenges, the newspapers had to adapt. So, they created online editions - most are free - which are easily accessible on the go, easy to read and enables the news feed to be received effectively fast that are provided on laptops, tablets and mobile phones. Resulting in a ridiculous rise in online technology and accessibility, figures show that 55% of adults use the internet to read or download content from papers, broadcasters and online-only websites. Moreover, websites such as Facebook and twitter have become ubiquitous part of the life of young people, with 93% of 16-24-year-olds using social networking sites.
Social networking platforms have completely changed the media landscape for not only the journalists, but also the audience. For example, due to having access to the world from your personal account (by using the World Wide Web) new sources are now not just those who are experts in the topic at hand, but at regular citizens who may have been at the scene of the news and uploaded footage from their phones to Facebook, twitter etc.
Participatory media has also changed due to readers being able to comment on articles and have debates with other readers, voicing their opinion. Additionally, there has been a huge rise in the number of citizen journalist and it is constantly growing. Relationships between writers and audiences are also much closer. Writers take into account audiences opinions and reactions to better improve their journalism and cater to their audience.
A one-year-old child who was killed in hammer attack
his father who has been accused for the killing
the child’s twin sister who was rushed to hospital after
What happened?
-One-year-old Gabriel was pronounced dead and the sister remains in a critical condition.
-The dad was arrested last night on suspicion of murder and attempted murder.
-Neighbours said the children’s mother ran into the street screaming
-Forensic officers were seen collecting a hammer from the property.
A father attacked his one-year-old son killing him and leaving his twin sister with severe head injuries. Both children were rushed to east end hospital where the boy was declared dead.
Where did it happen?
Hackney, North London.
Finsbury park north London
When did it happen?
11.10pm on Saturday (18.03.17)
18th of march 2017
How did it happen?
A man has been held over a suspected HAMMER attack on twin toddlers.
Still to be confirmed
Why did it happen?
Still to be confirmed
Still to be confirmed
What do you notice about the difference in content and how the articles convey this information? Why do you think that is?
-A myriad of pictures
-Title is less understated (more dramatic)
-Covers more content
-Emotive words
-Daring titles that includes a lot of information. However not a lot of text.
The guardian shows no graphic images or doesn’t go into detail about motives
I personally believe that the net circulation and aggregate advertising expenditure figures are equal to about half of their 2007; due to the technological advancement and demand for the news digitally. Subsequently, this is killing the hard copies of news and sales, as customers believe that reading the news is easy and more straight forward for this generation.
The ABC (Aubit Bureau of circulations) is a non-profit circulation-auditing organisation. It certifies and audits the circulations of major publications, including newspapers and magazines. They deliver industry-agreed standards for media brand measurement of print publications, digital channels and events.
In my opinion, I think Sunday papers sell the best out of all the days during the week (including Saturday) as our population have more availability, more free time and usually don't work on a Sunday. Additionally, The Sunday Newspaper includes a different aspect to the normal paper during the week, as it holds diverse information and quality. This makes it more relaxing and comforting, especially on a Sunday.
The leading Broadsheet is The Daily Telegraph (sells 1101 daily copies)
The leading Tabloid is The Sun (sells 3417 daily copies)
The leading Mid Market is The Daily Mail (sells 2974 daily copies)
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These newspapers use various pictures, headlines and content to attract and engage their specific audience.
The Guardian Media group is owned by the Scott Trust, a private company whose core purpose is to ensure the financial and editorial independence of the Guardian, the papers values are to be honest, fair and bring integrity to the reader. This is shown through the investment of over £1 billion, then with most profits they reinvest into journalism to deliver the best quality news to the audience.
In digital distribution, I personally believe the most important brand identity has to be about online websites, as people who commute and other people who have technological devices (for example laptops and tablets) that may not be able to download an application and therefore will be easier for them to access the internet.
According to research by The European Broadcasting Union, The UK newspapers appear to be the least trusted in Europe. It carried out surveys of 1000 members of the public in each of 33 European countries for its Trust in Media report. The Uk by far the least trusted 'written press' of any European country.
The Independent Press Standards Organisations are the regulators for most of the Uk's newspapers and magazines. They hold newspapers and magazines to account for their actions, protect individual rights, uphold high standards of journalism and maintain freedom of expression for the press. They make sure that member newspapers and magazines follow the editors code.
Print display advertising revenue for the national UK newspapers has grown for the first time in more than seven years, according to a new report on ad expenditure. Display ads in national titles saw revenue growth of 1% year on year in the first quarter of 2018, putting it at a total of £152.6m for the period. Within tabloids print display advertising grew by 3% year on year.
Hard news is the kind of fast-paced news that usually appears on the front page of newspapers. Stories that fall under the umbrella of hard news often deal with topics like business, politics and international news.
Eg:
* Celebrity Gossip
* Sport
* Entertainment News
* Fashion News
* Art and Culture
* Human interest stories
Soft News:
Soft news is defined as those organisations that primarily deal with commentary, entertainment, arts and lifestyle. Soft media can take the form of television programs, magazines or print articles.
.A one year old child who was killed
in hammer attack
.his father who has been accused for
the killing
.the child’s twin sister who was rushed
to hospital after
What happened?
A father attacked his one year old son killing him and leaving his twin
sister with severe head injuries. Both children were rushed toeast end hospital where the boy was declared
dead.
Where did it happen?
Finsbury park north London
When did it happen?
18th of march 2017
How did it happen?
Still to be confirmed
Why did it happen?
Still to be confirmed
What do you notice about the
difference in content and how the articles convey this information? Why do you
think that is?
The guardian shows no graphic images
or doesn’t go into detail about motives
HYBRID GENRE A cross-genre (or hybrid genre) is a genre in fiction that blends themes and elements from two or more different genres. As opposed to the (literary and political) conservatism of most genre fiction, cross-genre writing offers opportunities for opening up debates and stimulating discussion.
Stuart hall
oppositional readings=reading the opposite to what the media intended
negotiated readings=the media knows people will see adverts different so the allow
Steve Neale A film genre is a motion picture category based on similarities in either the emotional response to the film (namely, tragic, comic, etc.) or the narrative elements. Most theories of film genre are borrowed from the literary world. The basic genres include fiction and documentary, from which sub genres have emerged, such as docudrama.
Stuart hall , reception theory
Opposition: when an audience reads a text in the opposite way the media intended to. Negotiated: audience is allowed to bring their own experience alongside the medias intentions. Preferred readings: when an audience reads a text in the way that the media intended it to. Stuart Hall believes in stereotypes and that they are often negative and are the result from inequality. HEGEMONIC POWER: dominant groups in society controlling those less powerful.
D disability R representation C class A age G gender E ethnicity S sexuality
Teen Trust Advert What is an advert?
An advert is an announcement online, in a newspaper, TV, a poster about something such as a product, event or job. We use advertisement in order to address audiences on different topics.
Three similar examples of charity adverts;
- Child-line
- John Lewis Christmas advert (for age)
- Save the Children
Child-line
Audience - Child-line is a well-known advert used to target the younger generation, in order to give them confidence to speak out about mental illnesses or abuse aimed at them or people they know. The organisation is a non-profit company whose main purpose is the development of society and ensuring people feel safe and protected - as their own rights. 'Child', being the key word, clearly shows that it is targeted at the younger generation.
Language - The advert uses persuasive language to present the genre and what is being talked about. The bullying and affects of abuse are being shown through the tone of voice, setting the tone for the audience to watch. There are topics used in the advert that would be controversial such as the stereotypes of backgrounds, gender, looks, race or religion. The main purpose is to address discrimination and how people can be separated for the wrong reasons.
Representation - Teenage school pupils are being used to present the feelings of children who need help. By doing this, it shows the audience that there are people out there in society who are similar to those watching the advert; and that by reaching out to 'Child-line', you can receive voluntary help from people with their best interests to help you.
John Lewis - "The man on the moon"
Audience - John Lewis want to engage the audiences' senses and emotions, placing themselves in the spirit of Christmas, as the season is starting. It is for a wide selected audience and wants to engage people in feeling sorry for the old man who's on the moon on his own. This will make the audience feel sorry for him and therefore go to John Lewis.
Language - "half the world away" is speaking literally when it is showing the man being on the moon and the young girl being on earth at home, looking through her bedroom window through a telescope. The balloons, presents and Christmas tree that is used as props in the advert shows that John Lewis provides a variety and these objects all symbolize Christmas and love - the aim being that love is everywhere. It is very contagious and encouraging. The soft music is easy to listen to, fits with the theme. the camera shots vary; extra long shot to show the lonely man on the moon (isolated from society), extreme close up of the girls face when she is happy she has cared for the man. You can see the eyes as a close up. the girl is happy and the man is crying from joy.
Representation - Presented in the advert is an old man and a young girl. Old people have connotations of being sweet and innocent. Sometimes people do community or volunteer work to help old people, so the fact that the old man is sat on his own and doesn't his wife, shows an empathizing screen. the young girl is reaching out to the old man which draws on the viewer's heart strings. The overall message is to say that everyone is loved and that we should show people the love with have for each other.
Save the Children - One Child
Audience - Save the Children use their charity to inspire people with the positive work done, whilst also connecting the audience to the stories of children left behind. They wanted to reach those people who were prepared to help them give aid to the most vulnerable children. The rhetorical questions are used to get the audiences' attention - they want people to see the pain that the children are put through and to question what they can do to help.
Language - persuasive language and graphic images are displayed to show the pain the children are facing. Included in the advert are skinny African babies crying and in pain which isn't nice to see as a viewer, but the thought of not helping makes the viewer feel bad. There is slow soft music and close up images suggest the intensity.
Representation - the African children are being represented in their homes or with parents with limited food and shelter. They are helpless and are not shown to be as fortunate as people in England.
Abused, Juniors, League, Entrustment
Abused, juniours, league and entrustment stands for the children and teens that are abused mentally and physically as a result of bullying at school. The charity is a trusted volunteered company that supports and addresses the problems people are facing. Providing confidence to those that feel they don't have a voice to speak out against the bullies; contact details and services are offered in the duration of the advert.
AJEL - The reason behind using these letters as the title is that AJEL are the beginning letters of the members of the group... Anjelica, Jonah, Ella and Louis.
Job roles:
Anjelica - actor
Jonah - editor and camera work
Louis - actor and camera work
Ella - blogger
Storyboard/Plan:
> Soft music in the background throughout the advert alongside text talking about the charity 'teen trust'
Scenes (Chronological):
1 - Empty drama studio (dark)
2 - Empty classroom (dark)
3 - Empty playground (dark)
4 - Louis walking through link corridor. Shows writing on arms.
5 - Louis sitting on ground outside against wall.
6 - Shot of Louis walking into class slow motion. Group of 3 people staring in background.
> Louis walks through the corridor with 'loser' and 'ugly' written up his arms
> Anjelica shouts at Louis calling him names and walking away
> Anjelica and Louis 'loser' clip. They are standing next to each saying the word at the same time
> Louis is sitting in the dark, with a shadow behind his head and someone is holding his hand. Text overlapping this clip says 'there are other people like him too...'
> Fat written on Anjelica's neck and Louis can see he isn't the only one
> Wipes 'UGLY' off of arm, but it has stained. Written over the clip 'words stain'
> 'I'm Sorry' clip in slow motion - a tissue being dropped in the bin... written over the clip 'we need to acknowledge people around us. It doesn't hurt to be kind
1) What was the task you were given and who was your target audience? As the audience wasn't typical of the product how did you manage to sell it? What was the name of your brand
We were given the task to create an advert that would address teen issues , subsequently our audience was teenagers who suffer from physical or mental abuses , i think it was quite a easy task as many teens to suffer from ,mental issues
2) Who did you work with and how did you divide the research, planning, filming and responsibilities?
Ella=blog
Jonah=editing
Louis=camera
me=acting
3) How did you plan your sequence?
we planned out the advert on a storyboard and did the research on different document.
5) What was you initial feedback? What did others say about your production? How successful was your sequence?
Kieran fuller said, "i loved it , it was very informative and i learnt a lot , it was extremely successful in helping me understand the issues many teens face
6) Identify what went well and with hindsight what you do to improve/do
in this we filmed some very emotive and clever camera shots by using lighting to show the sad , depressing mood of the clip, is we could re do , i would plan the advert better so that filming was easier
7) What have you learnt from completing this task (groups skills, communication, compromise, using your initiative, creative input, production skills, editing etc)
in this task i learned that i am not the best to edit although my camera shots are better than i thought and that acting is my favorite part of production
8) Looking ahead, how will this learning be significant when completing your future productions?
i now know my strong points and weak points so i can work on that i am not best at so that in the future i will be able to complete tasks easier and as best i can
4)genre picture task (how did you frame your picture to denote the genre you were assigned. Analyse each top picture for that genre and write about what went well, even better if) LANGUAGE 5) Steve Neale - Genre theory, give a brief explanation and example THEORY 6) Hybrid genre description VOCABULARY 7) Find a poster and add DISTINCT to it so describe each of the areas (setting, themes, icons, narrative, characters, textual analysis) Apply SEMIOTICS - DENOTATION/CONNOTATION to these. LANGUAGE 8) Camera shots filming showing understanding of meaning. LANGUAGE
10) Mise En Scene, create an emaze and analyse sherlock shots A-E and then the print adverts applying CLAMPS to each LANGUAGE
11) Apply DISTINCT and Camera, Mise En Scene, Sound and Editing to the opening five minutes of Boyz N the Hood LANGUAGE
12) Theory video - make your assigned theorist an easy to remember experience by making it visual and applying it to real media texts. THEORY Email the youtube link please
13) Type up your audience notes and your own personal profile AUDIENCE
14) Advert-remake planned and filmed as a group, edited individually CONSTRUCTION
15) Class notes and bbc bitesize https://www.bbc.com/bitesize/guides/zqrdxsg/revision/1industry notes INDUSTRY
16) BBC bitesize glossary copied and pasted with vocabulary and industry label VOCABULARY/INDUSTRY
17) Industry theorists theory insight, don't just copy and paste them, really explain it THEORY
Every time you post a piece of work/task/homework on the right hand side where it says label - add the label you've been told to use.
Monday 8 October 2018
brand identity
The image a company constructs for itself through the use of logos, slogans and other marketing tools in order to appeal to an audience.
cross-platform
The appearance of a media text on more than one platform; cross-platform or cross-media advertising is used to market a product like a film on the web, TV and newspapers.
endorsement
The act of supporting or backing something; celebrity endorsement is often used in advertising to sell a product.
ethos
The purpose, attitude and beliefs of a person or an organisation.
media convergence
When audiences use one platform to consume various types of media texts.
media format
A media format refers to whether the content is video, audio, print based, or a combination such as a website or video game.
media platform
A media platform is where a media text is presented; this can be TV, cinema, computer, games console, digital media player, smartphone, tablet, magazine, or newspaper
media text
Any media product such as a TV programme, film, magazine, video game, newspaper, music track or album created for an audience.
niche audience
A small, narrow audience interested in a specific topic or theme - the opposite of a mass market audience.
public service broadcasting
Public service broadcasting is for the benefit of the public and not just for profit or commercial gain; the BBC is a public service broadcaster in the UK.
smartphone
A mobile phone with a powerful processor that is capable of running applications and accessing the internet.
tablet
A computer device a little smaller than a laptop but with a built-in touchscreen, usually without a keyboard.
